How Young People Learn About Nonprofits Online
To reach people in their 20s and early 30s, the most important thing nonprofits can do is to make sure their Web sites are easy to read on a mobile device and not overly cluttered, says a survey of...
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Y of N.Y. Uses Social Media to Collect Stories—and Donors
— A story from the YMCA of Greater New York’s timeline project To celebrate its 160th anniversary, the YMCA of Greater New York is offering free T-shirts to people willing to share their stories of how...
View ArticleTweaking E-Mail for the Mobile Age
Ever since e-mail programs gave users the option of blocking images, many organizations have added short notes to the top of their messages—variations on “Trouble viewing this e-mail? Click here”—to...
View ArticleChase Online Contest Draws Ire for Technical Glitches
The prospect of winning a grant from the annual Chase Community Giving contest prompts many small nonprofits to aggressively encourage their supporters to vote in the online competition. Small...
View ArticleFoundation Grants Aim to Boost Civic Engagement
The John S. and James L. Knight Foundation on Tuesday announced $1.3-million in grants to technology projects aimed at getting people more involved in improving their communities and issued a report...
View ArticleWhy Nonprofits Need to Do More to Reach People on the Go
If your nonprofit hasn’t found a way to reach people on mobile devices such as iPads and smartphones, a new study suggests that it’s time to start. More than 13 percent of all Web-page visits in August...
View ArticleOnline Fundraising and the Meaning of Life
When Marc Erlbaum was trying to raise $150,000 to finance a series of short films on the meaning of life, he turned to Indiegogo, a site that makes it easy for people and organization to advertise and...
View ArticleDonald Trump’s Tweets About Nonprofit Executives Prompt Outrage
Donald Trump, the real-estate mogul and television personality, has taken aim at two high-profile charity leaders, criticizing them on Twitter for collecting too much in salaries and not spending...
View ArticleHow Social Media Helped Livestrong Weather a Tough Time
As online community manager at the Livestrong Foundation, Brooke McMillan has been the social-media face for an organization that has spent months at the center of an unrelenting crisis. Last month the...
View ArticleSurvey Aims to Measure Effectiveness of Nonprofit Online Videos
YouTube and two marketing companies are collecting data about how people interact with nonprofit videos online. YouTube is working with See3 Communications, a company that advises charities on creating...
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