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Y of N.Y. Uses Social Media to Collect Stories—and Donors

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A story from the YMCA of Greater New York’s timeline project

To celebrate its 160th anniversary, the YMCA of Greater New York is offering free T-shirts to people willing to share their stories of how the Y has made a difference in their lives.

Within 48 hours of issuing the appeal by e-mail and social media, the organization received nearly 300 stories recounting childhood swimming lessons, triathlon training, exercise programs started after injuries, and long-ago summer camps.

The YMCA has organized the stories—some submitted with photographs—by decade and posted them on a digital timeline. All of the stories that are collected will also be buried in a time capsule beneath the organization’s new Coney Island branch, which is under construction and scheduled to open next spring.

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